A property video sells a feeling before it sells square feet. The same 3BHK can look cramped or calm depending on the pace of the edit and the music under it. Agents shooting walkthroughs on a phone, builders making project launch films, interior designers posting before-and-after reels and drone operators filming plotted developments all face the same two problems: finding music that fits, and making sure it is cleared for commercial use.
Stock libraries help, but the good tracks are on thousands of other listings, and film songs are a clear no for ads. Making your own music with AI gives each project its own sound, cut to your video length.
Match the music to the property
Start with who the buyer is and what they should feel. These pairings are a good default:
- Luxury villas and penthouses: slow cinematic piano, soft strings, a gentle swell, around 70 to 90 BPM.
- Family apartments and affordable housing: warm acoustic guitar, light percussion, hopeful, around 90 to 110 BPM.
- Commercial offices and co-working: clean modern electronic or corporate pop, steady pulse, around 100 to 120 BPM.
- Farmhouses, plots and nature projects: acoustic, airy, bansuri or soft strings, unhurried.
- Launch events and bookings-open videos: upbeat and festive, dhol and brass, a confident build.
- Rentals and quick listing reels: light, modern and short, with a clear start.
Voice or no voice?
Most property videos have a voiceover or on-screen text listing the details: carpet area, floor, amenities, location. Sung vocals compete with that, so make the bed instrumental. Keep vocals for a short project jingle at the start or end, or for a launch film where the music carries the whole video.
If you want a jingle with the project name, keep it to one or two lines, for example: [Chorus] Naya ghar, naya sapna / Green Park Residency, ab apna. Say the name the way buyers say it, and check the pronunciation in the finished song.
Lengths that fit common property videos
Plan the music to the edit, not the other way round. Typical lengths:
- Listing reels: 15 to 30 seconds.
- Room-by-room walkthroughs: 60 to 120 seconds.
- Drone and location films: 60 to 90 seconds.
- Project launch films: 2 to 3 minutes.
- Ad cut-downs: 15 or 30 seconds, from the same music as the main film so the campaign sounds consistent.
Style prompts you can copy
Add "no vocals" or switch on Instrumental only for voiceover beds, and "clean ending" so the music finishes instead of cutting off.
- "luxury real estate, cinematic piano, soft strings, elegant, slow build, 80 bpm, instrumental, clean ending"
- "warm acoustic guitar, light shaker, hopeful, family home, 100 bpm, instrumental"
- "modern corporate, clean synth pulse, light drums, confident, 115 bpm, no vocals"
- "airy ambient, bansuri, soft pads, nature, calm, farmhouse, instrumental"
- "festive launch, dhol, brass, upbeat Indian pop, celebration, 120 bpm"
Step by step in Autunes
One project usually needs a main track and a few short cut-downs.
- For walkthroughs and launch films, open the Song tab, turn on Instrumental only and enter your style prompt. Songs run up to 3 minutes on Free and Pro and up to 5 minutes on Creator.
- Pick Zori5 Turbo (10 credits) or the richer Zori5.5 XL (15 credits). A song is usually ready in 2 to 4 minutes.
- For reels and ad cut-downs, use the Short-Form tab: 15 seconds costs 2 credits, 30 seconds 3 and 60 seconds 5, depending on the lengths the template offers.
- Not quite right? A variation (5 credits) gives a fresh take on the same brief.
- On Pro and Creator, split a track into stems to drop the drums or melody under a voiceover-heavy section.
- Download, then cut the video to the music's phrases.
Licensing for listings, ads and client work
Property videos are commercial by nature, so free-plan songs, which are for personal use, are not enough. Use a paid plan or buy the single-song licence: ₹9 in India (US$1.79 or €1.59 elsewhere), which covers download and commercial use of that song forever. Pro is ₹599 for 30 days with 300 credits and covers every song you make. Licensed songs can go into Meta and YouTube ads, property portal videos and work you deliver to a builder or agency client, with no royalty and no credit to Autunes needed.
If you work for clients, note that free-plan songs are published publicly by default while paid plans keep songs private by default, so an unreleased project's music is not out before the launch.
Editing tips that make listings look better
These are general good practice for short property videos rather than platform rules.
- Start the music on the first frame. The opening seconds decide whether people keep watching.
- Cut room changes on the beat, and time the drone reveal of the building to a swell in the music.
- Keep the voiceover clearly louder than the music; dip the music when someone speaks.
- Add captions, since many people scroll feeds with the sound off.
- Use one signature track across all videos of a project, so buyers recognise it in their feed.
Common mistakes
Most of these show up in the first few seconds of a listing video.
- Using a trending film song in an ad. It can get the video muted, claimed or rejected.
- A busy melody under a voiceover, so buyers miss the price and location.
- Dramatic trailer music for a modest 1BHK rental; the mismatch feels like a hard sell.
- Music that stops abruptly because it was cut to length without a proper ending.
- Posting a free song without a licence in a paid campaign.