A good jingle can outlive the campaign it was made for. A few notes and a brand name, sung the same way for years, can do more for recall than any single ad. Until recently that meant hiring a composer, a singer and a studio. Small businesses, D2C brands, local shops, agencies working on tight deadlines and political or social campaigns can now draft and test jingles themselves in an afternoon.
AI does not replace judgement about the brand. It makes it cheap to try ten directions instead of one, and to make regional versions without starting again.
What ad music actually needs
Ad slots come in standard lengths, and the music has to fit them exactly. Common lengths are 6, 10, 15, 20, 30 and 60 seconds; short online formats such as 6-second bumpers leave room for little more than a sonic logo.
- A sung jingle: the brand name in a short, singable hook, usually 2 to 4 lines.
- A sonic logo: three to five notes, often the last notes of the jingle, used at the end of every ad.
- Background music for a voiceover ad: instrumental, with no melody fighting the announcer.
- A clean, deliberate ending, because ads are cut to the frame.
- A consistent sound across lengths and languages, so a 10-second spot and a 30-second spot are clearly the same brand.
Writing the brief
Before generating anything, write down five things: the brand and its one key promise, the audience, the feeling (trust, fun, energy, warmth), the length, and whether the music is sung or sits under a voiceover. Then turn that into a style prompt:
- Kitchen staples: "warm Indian pop jingle, harmonium and soft dholak, homely, family, female vocals, 15 seconds, clean ending"
- D2C fashion: "bright modern pop, punchy drums, confident female vocals, catchy hook"
- Local shop: "cheerful Hindi jingle, dhol and claps, festive, easy to sing along"
- Fintech or app: "clean electronic, light pulse, trustworthy, modern, instrumental under voiceover"
- Kids' product: "playful ukulele and glockenspiel, bouncy, cheerful children's-style vocals"
Jingle lyrics to adapt
Put the brand name on the strongest beat and repeat it. Keep the promise to one idea. The brands below are made up; replace them with yours:
Hindi: [Chorus] Har roti mein maa ka pyaar / Annapurna Atta, har baar
English: [Chorus] Fresh from the farm, right to your door / FreshKart, who could ask for more
Shop: [Chorus] Bijli ka saamaan, sahi daam pe / Gupta Electricals, aapke naam pe
Check how the brand name is sung in the finished vocal. Every vocal is compared with your lyrics and wrong lines are flagged. On Pro and Creator, re-sing one line for 3 credits or run auto-fix pronunciation for 10.
Step by step in Autunes
Use the tool that matches the spot.
- Sung jingle: in the Short-Form tab, the Ad Jingle template allows vocals at 15 or 30 seconds, for 2 or 3 credits.
- Longer brand song or 60-second spot: use the Song tab with your lyrics, on Zori5 Turbo (10 credits) or Zori5.5 XL (15 credits).
- Hummed idea: with Jam, sing or hum a melody and Autunes adds the band, for 10 credits on every plan.
- Voiceover version: on Pro and Creator, split the song into stems to get a music-only bed of the same jingle.
- Alternatives for the client: variations cost 5 credits each; Pro and Creator also make up to 2 or 3 takes per generation.
- On Creator, voice clone lets you hear an Autunes song in your own voice, for example a founder singing the tag, for 8 credits.
Regional versions
Indian campaigns often run in several languages. Keep the style prompt the same and translate the lyrics into Tamil, Telugu, Bengali, Marathi, Kannada or any of 50+ languages, keeping the brand name in the same spot in the line. The versions will not be identical, but they will feel like one campaign. Have a native speaker check each one before it goes to air.
Licensing, privacy and what to check
Ads are commercial use, so free-plan songs, which are for personal use, are not enough. Use a paid plan or the ₹9 single-song licence (US$1.79 or €1.59 outside India). Licensed songs can be used in TV, radio, digital and social ads and in client work, with no royalty and no credit to Autunes. Paid plans keep songs private by default, so an unreleased campaign is not visible early, and include creation proof, a SHA-256 fingerprint and creation time, which helps document when a jingle was made.
One honest caution: no AI tool can promise that a short melody is unlike every existing tune, and Autunes' terms do not either. Never name a famous jingle or artist in your prompt. For a jingle that will be a long-term brand asset, have someone with a good musical ear listen for resemblances. Indian trade mark law allows sound marks, so if you want to register the jingle, talk to a trade mark attorney.
Delivery tips
These are general good practice; always ask the channel or platform for its own delivery specification, since broadcasters set their own loudness and format rules.
- Deliver two versions of each spot: full mix, and music only for voiceover changes.
- Make sure the ending lands exactly on the last frame.
- Check the mix on a phone speaker, where most digital ads are heard.
- Keep the sonic logo identical across every length and language.
Common mistakes
Most weak jingles try to say too much.
- Too many words: a list of product features does not fit in a hook.
- The brand name buried mid-line where the melody does not stress it.
- Music under a voiceover with its own busy melody.
- Using an unlicensed free song in a paid campaign.
- Changing the jingle every campaign, so it never builds recall.